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Yanmar Mission Statement

We strive to provide sustainable solutions
for needs which are essential to human life.
We focus on the challenges our customers face
in food production and harnessing power,
thereby enriching peoples' lives for all our tomorrows.

Core Values


  • To maintain close customer relationships, by listening to their requirements and by providing them solutions to their problems and needs.
  • To be a company chosen, trusted and identified with by our customers.


  • To produce highly productive, safe and comfortable machines.
  • To deliver environmentally friendly products, efficiency and durability. We will provide services to ensure that our products will be ready to work and maintained to last.


  • To drive technological innovations to solve the challenges faced by our customers and society.